Privacy policyLast updated: April 2026

Review needed. This is the existing policy, which is written for the Flo4Paws platform at app.flo4paws.co.uk. Once Google Analytics and Google Ads tags are added to this website, the cookie section will no longer be accurate for these pages and must be rewritten to cover the website separately. See seo-audit.md §5.3.

Flo4Paws is a practice management platform operated by AnimoIT Ltd, registered in England and Wales (Company No. 10219788). AnimoIT Ltd is registered with the Information Commissioner's Office as a data controller, registration ZC110921.

1. What data we collect

Account information, dog information, behavioural diary entries, health form responses, comfort and movement assessments, photos and videos you upload, messages with your behaviourist, consultation details, and technical data such as IP address and login timestamps.

2. How we use your data

We do not use your data for marketing and we do not sell it.

3. Legal basis

Contract, for providing the service you signed up for. Legitimate interests, for security logs and platform improvement. Consent, where you have explicitly provided photos or health data.

4. Who we share it with

Hetzner Online GmbH for server infrastructure, Cloudflare for file and media storage, and Amazon Web Services for transactional email in the EU North region. Your behaviourist can access everything you submit — that is the purpose of the service. Nothing goes to anyone else unless required by law.

5. How long we keep it

For as long as your account is active. On a deletion request we remove your personal data within 30 days, except where we are required to retain it. Server backups are kept for 30 days and then deleted automatically.

6. Your rights

Under UK GDPR you can access, correct, delete, restrict or object to the processing of your data, and request it in a portable format. Email us and we will respond within 30 days. You may also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

7. Data security

Encrypted connections, password hashing, and token-based authentication with short-lived access tokens. No method of transmission or storage is completely secure and we cannot guarantee absolute security.

8. Children

Flo4Paws is intended for adults aged 18 and over. We do not knowingly collect personal data from children under 13.

AnimoIT Ltd, 143 Tamworth Road, Long Eaton, Nottingham, NG10 1BY · info@flo4paws.co.uk · ICO Registration ZC110921 · Company No. 10219788