Code of ethicsForce-free practice: seven commitments I make to every dog and every owner.

Everything I do is grounded in force-free, science-based practice. My goal is to support both you and your dog in a way that is kind, ethical, and focused on long-term wellbeing.

1 — I cannot diagnose medical conditions

As a behaviourist I cannot legally diagnose illness. Only a veterinarian can do that. If your dog has not seen a vet recently I will always encourage a veterinary check first. Many behaviour changes have underlying medical causes, and it would be unethical to begin behaviour modification before ruling those out.

2 — I work within a multi-disciplinary approach

Dogs don’t live in isolated boxes. Their behaviour is shaped by their physical health, their home environment, their day-to-day routines, and the people and dogs around them. I may recommend working alongside other professionals such as physiotherapists, groomers, or your regular dog walker. A whole-dog view leads to better, longer-lasting progress.

3 — Absolutely no aversive tools or methods

If a previous trainer has used shock collars, prong collars, choke chains, or slip leads as punishment, I will explain why these methods are harmful and how they create fear, increased reactivity, or long-term emotional stress. Flo4Paws is a fully force-free practice. No intimidation, no fear, no pain. Ever.

4 — I work with both ends of the lead

Training is not something we do to a dog. It is something we build with them. My role is to support the relationship between you and your dog so they feel safe enough to use you as their secure base. Understanding both human and canine psychology helps me guide you towards clearer communication, trust and confidence.

5 — No false promises or quick fixes

I will never promise overnight results or miracle solutions. Real behaviour change takes time, consistency and empathy, and every dog is an individual with their own pace. Part of my job is to help you set realistic goals that respect who your dog is, rather than forcing them to be something they’re not.

6 — Respect your dog for who they are

Some dogs are selective. Some have a small circle of trusted humans or dogs. Some find cafés, pubs or busy places overwhelming. This is not a reflection on you. It is your dog communicating their needs. My work is about helping you understand and support the dog you have, not trying to create a version of them that doesn’t feel safe or comfortable.

7 — Consent and body language matter

Dogs communicate constantly, often through subtle signals that are easy to miss: lip licking, head turning, yawning, freezing, looking away. These can mean “I’m uncomfortable” or “I need space”, at home or out on walks. When early signals go unnoticed, small stress can build into reactivity or aggression. Part of our work together is helping you read and respond to these signals so your dog feels understood, safe and respected.

My promise to you and your dog